Kids Safety Net Limited

There is a major increase in the awareness of major companies and charities of their role as “corporate citizens”.

“Corporate social responsibility is no longer just a nice thing to do. Consumers expect companies to pursue social causes on top of making profits. And for companies, who do get involved, the rewards in sales, brand reputation and employee loyalty are great”.

A recent survey, jointly carried out by Cone Inc; a strategic marketing firm in Boston and Roper Starch Worldwide, a market research firm in New York, found that almost 130 million consumers (of America), say that if prices and quality are equal, they will switch to a brand or retailer that is associated with a good cause.

In addition, 61% think cause-related marketing should be standard business practice.

“The public has rising expectations, but the leading political parties have made it clear that it is not possible to meet all of these expectations through taxes. Most people in industry subscribe to the view, that if the community isn’t healthy, business suffers. Therefore, the business world has a responsibility to contribute to the health of the community.”

Kids Safetynet Ltd can help them perform this role by creating bespoke documents for the communities in which companies operate.